The Challenge
Bridgestone India, a leading name in the market, wanted to extend its CSR initiatives by raising awareness about breast cancer detection. The “By Her Side” campaign aimed to encourage women and their families to prioritize early detection tests for breast cancer.
The Ask
Promote the breast cancer detection campaign with a series of promotional videos and social media paid ads.
How we boosted the campaign film’s reach
- Targeted Content Creation: We developed empathetic and sensitive content tailored to the families of Indian women aged 35+, who are statistically more prone to breast cancer. The content was designed to resonate deeply with the audience, encouraging them to support the women in their lives by facilitating early detection.
- Platform-Specific Campaigns: Launched highly targeted campaigns across YouTube, Facebook, Twitter, and Instagram. Each platform’s content was customized to maximize engagement, leveraging both organic and paid media strategies.
- Call to Action – Raising Awareness: The messaging across all channels focused on fostering a sense of responsibility and support among loved ones, urging them to help women undergo breast cancer detection tests. This empathetic approach ensured that the campaign remained approachable and positive, encouraging widespread participation.
Agency Takeaway
While our core responsibility was to promote the CSR campaign, the nature of the subject required an extra layer of care. We learned the importance of crafting content that strikes a balance between raising awareness and maintaining a tone of empathy and positivity. This approach not only helped generate engagement but also created a safe, supportive space for women to come forward.
Frequently Asked Question
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Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
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