The Challenge
Despite being a leader in their space, they faced low market penetration in a few cities, resulting in unclear budget allocation strategies for effective brand awareness.
The Ask
Increase brand awareness in Hyderabad (tier-1) and Jaipur (tier-2) cities.
How we amplified their reach
- Audience Profiling and Segmentation: We conducted comprehensive audience profiling based on demographics, interests, and behaviors. We targeted a blend of highly interested crypto enthusiasts and early adopters, ensuring a balanced outreach.
- Targeted Budget Allocation: We tailored our budget allocation based on the size and behavior of the target population in both Hyderabad and Jaipur. Instead of spreading the budget thinly, we focused on cities with existing interest to ensure high-impact results.
- Emphasis on Self-Serve Platforms: A larger portion of the budget was directed towards self-serve platforms (e.g., Google, Facebook Ads) rather than third-party/OTT platforms, giving us more control over the campaign performance and optimization.
Agency Takeaway
This campaign taught us the importance of deep audience profiling and precision in budget allocation for cities with varying market penetration. By focusing on areas with existing interest rather than trying to create new demand, we achieved substantial results within a tight timeline. In future campaigns, we’ll continue to leverage self-serve platforms, which provide better control, agility, and measurable outcomes compared to third-party solutions. The insight gained here allows us to better tailor budget strategies for varying market dynamics.
Frequently Asked Question
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Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Services Delivered
Key Wins
15 days with a budget of INR 16,500,000
