The Challenge
Although GRT Jewellers had strong brand recognition across South India, their primary challenge was the lack of a more dynamic connection with their audience.
The Ask
Increase Instagram engagement rates while maintaining brand integrity.
How we improved their engagement rates
- Content Format & Creative Optimization: We conducted a thorough analysis of the jewellery sector’s best-performing content. That’s when we discovered that videos and static creatives consistently outperformed carousels in driving engagement for this brand.
- Placement Strategy: We strategically positioned content on Instagram’s various placements such as Feed, Stories, and Explore. We tailored placement decisions based on the performance of each content type to maximize visibility and engagement.
- Continuous Iteration: We closely monitored performance metrics and made real-time adjustments to creative formats and placement, which significantly enhanced engagement rates.
Agency Takeaway
Working with GRT Jewellers reinforced the importance of understanding not just content creation but strategic placement. We learned that while creative assets were abundant, what truly stood out was their right placement and quality enhancement. By aligning content with platform dynamics and audience preferences, we skyrocketed engagement rates. This experience underscored the value of continuous optimization, something we’ll continue to implement in future campaigns to ensure sustained success.
Frequently Asked Question
Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Services Delivered
Key Wins
6 months with a budget of INR 3.1 million
