The Challenge
Despite having a website since 2000, there was no focus on SEO and digital activity, which resulted in low-quality lead generation.
The Ask
Attract higher-quality leads through digital channels and establish a cohesive approach between its ATL campaigns and digital activities.
How we secured quality leads
- Website Usability & Searchability Enhancement: We focused on improving overall user experience on the website. We optimized the site for better searchability, ensuring ease of navigation and discovery of services.
- Google Ads for Lead Generation: We prioritized lead generation through paid media, specifically Google Ads. We implemented precise targeting to reach potential customers actively searching for pest control and hygiene services.
- Content Marketing Alignment: We created and distributed content that matched the specific needs and preferences of the audience. There was a balance between informative, helpful content and conversion-focused messaging.
- Paid & Organic Integration: We seamlessly combined both paid and organic digital strategies. We created a digital experience that fostered engagement and action from HiCare’s audience, amplifying both reach and lead generation.
Agency Takeaway
This project underscored the importance of aligning digital efforts with a brand’s core business objectives. By honing in on SEO and paid media strategies, we learned that when the focus is specifically on generating inbound leads, a balanced approach of both optimization and targeted content can deliver exceptional results.
The experience showed us the undeniable value of staying data-driven and audience-centric in our approach, allowing us to deliver both quality and quantity in lead generation.
Frequently Asked Question
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