The Challenge
Since the number of brands was high, optimal budget allocation for maximum ROI was a herculean task.
The Ask
To effectively manage campaigns that would increase traffic and engagement for various brands in Belgium, England, and India, and meet region-specific objectives while adhering to a unified brand strategy.
How we optimised for better results
- Targeted Campaigns for Diverse Brands: For Brufen Belgium, Viatris Connect Belgium, and Ferro Grad, we promoted healthcare products and services across different regions of Belgium, ensuring regionally relevant messaging and targeting. For St Albans, we executed a hiring campaign across England, focused on reaching qualified candidates in the healthcare sector. For Live Your Skin (India), we ran an engagement campaign designed to promote beauty products to a targeted audience, enhancing interaction and awareness.
- Precision Audience Targeting: We conducted detailed audience segmentation based on region, brand needs, and customer behavior, ensuring tailored messaging and efficient spending.
- Strategic Budget Optimization: We managed budget allocation across multiple regions and brands, ensuring cost-effectiveness while meeting specific campaign objectives. This included adjusting bids and optimizing creatives to improve CPC.
Agency Takeaway
Managing six distinct brands with region-specific goals under a single healthcare umbrella taught us the value of granular campaign management and precision in budget allocation. The project stood out because of the complexity and scale of operations—each region required unique strategies while still aligning with the global brand’s objectives.
This experience has enhanced our ability to manage high budgets with precision and deliver results that meet diverse client objectives.
Frequently Asked Question
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Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Quisque pulvinar facilisi tempor condimentum sit dui pharetra ad fringilla cursus. Consecte nisl lacus felis proin inceptos vestibu lum mi fermentum cubilia. Augue praesent vel ridiculu blandit dapibus vehicula. Dignissim tortor ultricies iaculis penatibus hendrerit scelerisque eli fames donec. Tellus in curae suspendisse tortor commodo parturient pede magna libe phasellus quam. Ullamcorper eu massa pellentesque bibendum sed.
Services Delivered
Key Wins
2 months with a budget of INR 3.6 million
