The Challenge
They faced a significant hurdle: their two premium properties in Thane (Sudarshan Sky Garden and Sudarshan Sky Heights) had zero digital presence. They relied solely on offline marketing and word of mouth to attract potential leads.
The Ask
Establish a robust digital strategy to generate and track leads/inquiries effectively.
How we helped them attract quality leads online:
Developed project-specific assets
Based on the identified target audience, we created microsites and social media pages to boost their online visibility.
Utilised other platforms
Google, Facebook, and Instagram were the platforms used to get leads, and LinkedIn, YouTube, and Third-Party Platforms (OTT, WhatsApp, and more) for project awareness.
Agency Takeaway
This experience reminded us of the value of tailored digital strategies for individual projects.
By creating dedicated pages for each property, we not only gained deeper insights into lead performance but also empowered the sales team to respond to inquiries more effectively.
This personalised approach always works, and also enhances the ability to adapt and optimize future campaigns, ultimately driving better results for our clients.
Frequently Asked Question
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